STELLA ARTOIS - TENNIS 2026
Stella Artois had big ambitions for Roland Garros and Wimbledon 2026. They wanted the largest piece of the social engagement pie. This was no mean feat as they were going against some big brands with strong social media presence.
The strategy was to create tactical and reactive posts during the two weeks of each tournament, featuring their product and their ambassador, Aryna Sabalenka. From a creative point of view, this meant busy days of conceptualising and producing work around the clock to hit our daily targets. Below is a selection of my favourite posts for both tournaments, including creating a French macaron in the shape and flavour of Stella.
We raise a glass to the 2026 Wimbledon champion.
We waited a whole year to be back on grass.
We made sure we dressed for the occasion.
In case you were wondering, yes, it does taste like Stella and yes, you can have one.
Sweating through our chalices.
Second round incoming…
First round. Done. 👏 @arynasabalenka
You could say tradition suits us both, right @arynasabalenka?
Hold on to your chalices. @arynasabalenka is about to bring it.
@arynasabalenka is locked in. And so are we.
Incredible doesn’t even begin to cover it @arynasabalenka
Two more days until a fortnight of perfect serves.
That’s a wrap. Bring on the finals.
We don’t just perfect the serve. We perfect the shot.
Who’ll make it through to the quarters? Britain’s newcomer or the Bulgarian favourite?
Are you team original or Strawbs & Cream?
It’s raining strawberries and cream.
It is Strawberries & Cream season after all.
We soaked up every minute of it.
Always on point.
When in France…
Toasting in France is looking a little bit different.
Meet the white can carrier. The accessory you didn’t know you needed.