Stella Artois - The Perfect Stitch

Stella Artois had big ambitions for Wimbledon 2026. Their aim was to be the most liked, followed and talked about brand of the tournament. One of the brand’s pillars for the event was craft which is something Wimbledon and Stella share as a guiding principle. So we created “The Perfect Stitch," a piece of art that encapsulated the perfect summer’s day at Wimbledon.

From sketch to reality

Wimbledon’s finest, beautifully strung together

BTS Social film